Our Big Vision

Who We Centre

We start with First Nations people, women, and young people because everyone in a community deserves to be included.

Too often, policies and programs aimed at regional areas focus solely on farmers — and overlook the broader community. But regions aren’t just production zones. They’re places where people live, raise families, care for Country, and build futures. Everyone deserves the chance to realise their ambitions and contribute to what comes next.

These groups bring deep knowledge of land, governance, and community dynamics. They are already driving change in how we use technology, make decisions, and invest in what matters. They show up, commit, and carry the work forward.

If you’re serious about building digital capability, growing your region, or making sure your organisation stays relevant, these are the people to build with from the start.

How We Build Capability

Digital capability isn’t something you just learn from a book — it’s built over time through doing.

Our approach focuses on three key elements that drive real adoption:

• Exposure – sharing opportunities, resources, networks, and tools that make digital work visible and accessible
• Experimentation – testing technology, methods, and ideas through local projects, applying systems and design thinking in practice
• Experience – creating chances to contribute to real work, building practical skills and confidence by doing

This is how digital adoption actually happens — not in theory, but in action. It’s how people who are confident with technology got there: they tried things, made mistakes, and kept going.

Without intentional intervention to build the digital capability of a community, farmers won’t adopt technology. Supporting farmers takes a village. We want the 4.0 agricultural revolution to go ahead — and we don’t want communities left behind. This is important foundational work.

Why Digital Infrastructure Matters

Agtech can’t scale without digital infrastructure. Mapping, connectivity, and strong community networks are essential — and right now, too many startups are expected to build all of it themselves. It’s not viable.

We know the pain points. We’re embedded in the sector and we’ve seen firsthand what’s holding people back. We also bring experience from other areas of tech where this work is already done — and done better. Agtech can learn from that and leap ahead, but only if someone does the foundational work, region by region.

This includes building shared infrastructure — mapping layers, data standards, open platforms — the public-good digital systems that make everything else possible. These aren’t exciting to investors, but they are critical for every agtech business that comes next. Without them, the best tools won’t stick — and no one can grow.

Why This Approach Works

This kind of foundational work isn’t just a nice-to-have — it makes good business sense. Shared infrastructure and coordinated capability efforts reduce duplication, spread risk, and unlock growth across the entire sector.

Corporates and established companies already understand this. They invest in multiple pieces — not just products, but the systems around them. They build and maintain relationships across technical teams, community groups, business networks, governments, and partner organisations because that’s what it takes to scale.

Agtech needs to do the same. If we want regional innovation to take off — and stay — we need to create the conditions for it to succeed. That’s what this work is.

Paving the Road to Scale: Activity as the First Step to Virality

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From Experience to Impact: Tackling AgTech Adoption Barriers

Drawing from our extensive experience in regional living, agtech development, and the broader technology sector, we've identified three core areas limiting agtech adoption:

• Digital Infrastructure: Robust and interoperable digital and data foundations are essential for modern agricultural technologies to function effectively.
• Capability: Enhancing skills and knowledge ensures that regional communities can effectively utilise and benefit from agtech innovations.
• Scale: Achieving scalability is crucial for the widespread implementation and impact of agtech solutions.

We address these challenges through:

• Activity: Engaging in initiatives and programs that promote active participation and hands-on experience in agtech.
• Policy: Advocating for and shaping policies that create an enabling environment for agtech adoption.
• Technology Adoption: Implementing practical, place-based technological solutions tailored to the unique needs of regional communities.

Ready to Build the Future With Us?

Whether you're a regional leader, policymaker, technologist, or just someone who cares deeply about where the future is headed — we want to hear from you.

Let’s work together to grow capability, shift policy, and scale real-world technology solutions that work for regional communities.

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We're always up for a conversation that leads to action.